Privacy Policy

Korte Nieuwstraat 12
2000 Antwerp

At Hotel Flora, we care about your personal information. It is of the utmost importance for us that all processing of personal data takes place in consideration of the privacy of the individual. This is why we always do our best to ensure that all processing of personal data takes place in accordance with the General Data Protection Regulation (the “GDPR”) and other applicable legislation. This privacy policy (the “Policy”) applies to personal data about guests, customers and suppliers as well as other individuals who may be registered in IT systems (such as booking systems), website, apps, loyalty programs or the equivalent or personal data that is transferred from travel agencies, other booking sites or similar.

Who is the controller?

Frepineljo Nv – Hotel Flora
Volmolenheide 42
2400 Mol
VAT: BE0442.892.496

How we collect personal data

Depending on the situation, we collect information directly from you or from other sources.

From you: When you contact us regarding a reservation or making a hotel reservation, have special requirements regarding your visit or use a social media that we provide, we will collect and process the information that you provide us with. This could include sensitive personal data, such as information about allergies.

From other sources: If someone makes a reservation for you, we process these personal data about you. Also, sometimes we receive personal data from third parties (including other companies within our group) with whom we do business or that are suppliers to us. In addition, if permitted by law, we – or a third party – can under certain circumstances use tracking tools (such as cookies) to collect information about you. Under certain circumstances we process personal data about you that originates from publicly available sources like social media. This is for example the case when you make a review about our hotel on a website. In those cases where we process, personal data about you that we receive from other sources than yourself, we will provide you with information in accordance with the GDPR.

Different types of processing activities

Information regarding guests

Type of personal data

Legal basis for the processing

The processing of your data is based on:


To provide you with the services and products that you have asked for (for example in relation to a reservation), in order to valuate and improve our services and to fulfil our legal obligations (for example to register hotel guests).

Information regarding contact persons

Type of personal data

Contact details such as name, e-mail address and telephone number.

Lawful basis for the processing

We process your personal data based on our contractual relationship or our legitimate interests. When processing based on legitimate interest, we shall make a balance between our legitimate interests and your rights and interests.


We process personal data for the purpose of managing the supplier relationship, for contacts in various questions, billing and marketing (if applicable) or to communicate in other ways with you and your company.

Social media

Type of personal data

The personal data that you submit to us on any social media platform (e.g. name, e-mail address and telephone number).

Lawful basis for the processing


To provide you with the services and products that you want, to manage and market our services and products and to communicate with you.


Type of personal data

Name, e-mail address, telephone number and any other personal data that you submit to us via e-mail.

Lawful basis for the processing


To provide you with the services and products that you want, to manage and market our services and products and to communicate with you.

Personal data regarding children

To our knowledge, we are not in contact or collect personal data from children under 18 without relevant permission from a parent or guardian. If you believe we have inadvertently collected such information, please contact us so we can promptly obtain parental consent or remove the information.

Direct marketing

Type of personal data

Name and e-mail address

Legal basis for processing

Hotel Flora has a legitimate interest in sending marketing information to its customers regarding similar products and services (e.g. event invitations, promotions and special offers, …). If you do not wish to receive our communications you can express your preference at the time we collect your information (e.g. at the form you fill out at check-in). If you are not a guest or a client, we may use your personal data to send you marketing information regarding similar products and services (e.g. event invitations, promotions and special offers, ...) if you have given us your consent to do so. If you have consented to receive marketing, you may withdraw your consent your consent at any time. In addition, if we process your data for marketing purposes, you have the right to object at any time and you are at any time (see further below regarding your opportunities and rights in relation to this). You can object, for example, by using the unsubscribe links in the relevant communication.


We use your personal data to keep you informed about our services, events and promotions.

Camera surveillance

Hotel Flora uses camera surveillance. Camera surveillance is deemed to be particularly sensitive from a privacy perspective and it is of great importance that all camera surveillance take place in accordance with the relevant legislation in effect from time to time. The camera images are processed on the basis of our legitimate interest to secure and protect our hotel and our guests. Entering an area where a pictogram indicates that camera surveillance is taking place is considered to be prior consent under Belgian camera legislation. The camera images are processed in accordance with the camera legislation. Hotel Flora has indicated the camera surveillance by means of a pictogram, it has notified the cameras to the competent authority and it has included information in a specific record. If you would like more information, please contact us by using the contact details provided below.


In order to provide you with premium service each time you visit our hotel, we may keep a profile about you, which can include information about your previous stays (such as how often you visit our hotel, when you visited our hotel the last time as well as financial information about your past stays). The processing of your personal data is based on our legitimate interest to provide tailor-made customer service.


Type of personal data

The information you provide us with, such as your name, telephone number, e-mail address, CV, and your cover letter. In a number of cases, Hotel Flora also receives data from third parties, such as social networks through which you apply, e.g. LinkedIn, selection and recruitment agencies, which carry out tests in the context of the application, your previous employer, but only if you have given your consent to do so.

Legal basis of personal data

Depending on the individual case, the processing of your personal data for recruitment and selection purposes is based on:

After the recruitment and selection procedure, Hotel Flora will retain your data in its recruitment database for future vacancies. In the communication in which we communicate the decision about your application, we offer you the opportunity to oppose this.


Hotel Flora collects and uses your personal data exclusively for recruitment and selection purposes as set out above.

Different kind of systems

Depending on the circumstances, we may process personal data in, or in relation to, inter alia, the following types of systems: Property management system, property operation system, staff registration system, productivity system, telephone system, accounting system, clock system, yield management system, revenue center system, communication system, salary system, credit card system, key card system, TV and IT infrastructure (Internet etc.) and video surveillance system.

Who are the recipients or the categories of recipients which will receive the personal data?

In order to serve you, we may share your personal and anonymous data with :

potential acquirers of the company: in case (a part of) our business is sold to a third party, your data may be shared with the acquirer.

Will transfers be made to any third country?

As a main rule, we do not transfer any personal data to a third country (i.e. a country outside the EU/EEA). It is possible that service providers of Hotel Flora process your data outside the EEA. In this respect, Hotel Flora is committed to ensuring an adequate and sufficient level of protection for your data (e.g. by concluding the standard contractual clauses of the European Commission - article 46 GDPR) or by any other appropriate safeguards. If you have any questions about the transfer of your personal data outside the EEA or if you want to obtain a copy of the relevant documents, you can send a dated and signed request to Hotel Flora.

How long is the personal data saved?

We will not save personal data longer than necessary taking into consideration the purpose of the relevant processing. Data may be kept longer in case of complaints or threatened or pending litigation. Our managers shall ensure that any routines applicable to deletion of personal data are complied with. Please note that certain laws require that certain types of information must be saved for specified periods of time (e.g. we are required to keep data about hotel guests for a period of minimum 7 years after their stay). Camera images are kept for a period of in principle one month.

What rights do you have as a data subject?

At Hotel Flora we respect your rights.

You have the right of access to your data, to have your personal data corrected, in certain cases to object to the processing and to require the personal data to be erased, to be restricted (a marking that the processing of the personal data should be restricted to a particular purpose), and to be turned over to you on an IT medium (data portability).

Please note, however, that some personal data is necessary in order to be able to fulfil certain duties, such as payment information, and may therefore not be restricted or erased for this purpose.

You also have the right to withdraw your consent where the processing is based on consent. Where this is the case, this will be stated as the legal basis in the relevant sections above.

In order to exercise your rights under the GDPR, you must send your request including a copy of a document that proves your identity to Hotel Flora (please see contact details below). We cannot process your request without a proof of your identity.

Please see below for a more detailed description of your rights as a data subject but note that exercising your rights may be subject to exceptions or conditions.

A. Right of access

You are entitled to obtain access to your personal data we process. If you wish to exercise this right, send us a request as explained below.

B. Right to correct

As a data subject, you have the right to ask that we correct any incorrect personal data about you as a data subject. This also means that you, as a data subject, are entitled to supplement incomplete personal data, among other things by providing a supplemental statement. Such supplementation relates to personal data which is missing and which is relevant taking into consideration the purpose of the processing of the data.

C. Right to erase

You are entitled to contact us and request for your personal data to be erased. The personal data must be erased in the following cases:

We are entitled to deny erasure in certain cases, among others in order to fulfil a legal obligation.

D. Right to restrict processing

In certain cases, you have the right to require that we restrict the processing of your personal data. A restriction entails that the data is marked so that in the future it may only be processed for certain limited purposes. The right to restriction applies where you believe that the data is incorrect and request a correction. In these cases, you can request a restriction of the processing during the period of time in which we are investigating the accuracy of the data.

E. The right to data portability

You have the right to receive the personal data regarding you, that you yourself have provided us, in a structured, commonly used and machine-readable format and to transfer this data to another controller. This right applies to automated processing where the processing of personal data is based on your consent or on an agreement with you.

F. Right to make objections

You are entitled, at any time whatsoever, to object to our processing of your personal data where it involves personal data which is being processed based on a legitimate interest. In such case, we may no longer process the personal data unless we can demonstrate a compelling legitimate reason for the processing which overrides the interests, rights and freedoms of the data subject, or where the processing takes place in order to establish, exercise or defend against a legal claim.

Where the personal data is processed for direct marketing, you as a data subject are entitled at any time whatsoever to object to the processing of personal data involving you for such marketing, including profiling to the extent this is connected to such direct marketing.

Have we asked for your consent? Then you can always withdraw your consent!

In certain cases we ask for your consent in order to provide you with certain services and process your personal data. Following your consent, we will only process your personal data for the purposes related to such service, product or similar.

In the following cases, inter alia, we may request your consent:

When the processing of your personal data is based on consent, you are entitled to withdraw your consent at any time. This shall not affect the lawfulness of the processing carried out on the basis of your consent before it was withdrawn. If you would like to withdraw your consent, please refer to the same service, website or similar where you consented or contact us using the contact detail below.


You are always entitled to file a complaint with the Belgian Supervisory Authority, the Data Protection Authority. You can contact the Data Protection Authority at mail or by going to its webpage.

However, in case of any questions or objects, we request you contact us first to enable us to resolve the issue.

Security measures

We have implemented appropriate technical and organizational measures to ensure a level of security appropriate to the risk with relevant processing activity (including reasonable steps to secure your personally identifiable information against unauthorized access or disclosure). We encrypt transmission of data on pages where you provide payment information. However, no security or encryption method can be guaranteed to protect information from hackers or human error. Please always use the internet with caution.


You are not obligated to provide us with any information and personal data about you. However, in some cases, we will not be able to provide you with some of our services or products if we are not allowed to process your personal data.

If you have any questions or concerns about our privacy policies or our processing of your personal data, please contact us:

Hotel Flora / Frepineljo Nv
Korte Nieuwstraat 12
2000 Antwerp
+32 472 033 066